City Signs to a Child's First Words

From the Past to the Present

How Pictures Have Helped People Communicate and How They Can Help Your Child, Too

For over a century, people around the world have relied on pictures and symbols to communicate, navigate spaces, and understand important information often without using words. From public signs and city symbols to early communication systems designed for individuals with limited speech, visual communication has proven to be powerful, inclusive, and effective. This history reminds us that symbols are not new or experimental. They are a natural part of how humans understand the world. The same visual principles that help adults navigate cities can also help young children learn to express their wants, needs, and ideas, forming the foundation for early communication and language growth.
Otto Neurath (1920s–1940s)

The Pioneer Who Proved Pictures Could Communicate

In the 1920s, social scientist Otto Neurath created ISOTYPE, one of the world’s first structured pictogram systems. His mission was simple but revolutionary: help people understand important information through pictures, even if they couldn’t read. His work demonstrated that pictures make information accessible to everyone, symbols remove barriers created by language or literacy, and visual communication can unite diverse groups of people. Neurath’s ideas became the foundation of today’s public information symbols and the foundation of picture communication for children.
Charles Bliss (1940s–1960s)

The Innovator Who Brought Symbols Into Communication Support

Charles Bliss took symbols one step further by creating Blissymbolics, one of the first symbol systems designed specifically to help people who struggled with spoken language. His work is the foundation of modern AAC (Augmentative and Alternative Communication), including picture communication books, symbol cards, communication boards, and early-intervention symbol systems. Bliss’s work proved that pictures can give children a voice before speech develops and can support spoken language growth at the same time.
Otl Aicher (1960s–1970s)

The Designer of the Symbols We Use Every Day

Otl Aicher brought picture communication into the modern world. For the 1972 Munich Olympics, he created the clean, simple stick-figure symbols used today in almost every airport, hospital, school, and city. His work showed that people understand symbols faster than written words and that symbols communicate across cultures and languages. His worked also showed that visual clarity reduces confusion and increases safety. These are the same reasons picture symbols help young children navigate their daily routines and make their needs known.
Sharlotte Swinehart, M.A., CCC-SLP (2025)

A Beautiful Path to First Words: Encouraging Parent-Child Interaction

As a speech-language pathologist, I have spent many years working with children who are early language learners or minimally speaking communicators. Across early intervention and elementary settings, I have seen how pictures and visual supports could bridge the gap when words were difficult to find. Over time, I realized families needed a tool built around first words, one that felt welcoming, child friendly, and visually engaging. Rafie & Rosie's First Words Communication Book was created to give children a beautiful, supportive way to express their wants, needs, and ideas, because communication is powerful and every child deserves to feel confident and understood.